Event marketing templates for campaigns, communications and audience growth
Plan campaigns, content, communications and reporting with practical resources for keeping event marketing activity coordinated and measurable.
10 resources for this role
Connect audience strategy to consistent campaign delivery
Marketing managers need shared plans for audiences, channels, creative approvals and performance tracking so campaign activity stays aligned with ticket and commercial goals.
- Defining audiences and campaign goals
- Creating channel and content plans
- Coordinating email and social activity
- Supporting ticket-sales targets
- Tracking campaign performance
- Reporting results
Featured resources
Start with these curated templates for this role.
Event Marketing Strategy Workbook
Complete the event marketing strategy workbook with marketing and campaign owners. Event Marketing Strategy Workbook for event marketing during promote. Editable PDF + XLSX from the Marketing and Discoverability set.
View free template →Audience And Persona Planner
Complete the audience and persona planner with marketing and campaign owners. Audience And Persona Planner for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
View free template →Event Marketing Calendar Template
Plan marketing from first tease through post-show retention: campaigns, ticketing milestones, offers, email, SMS/WhatsApp, social, and reminders — on one calendar built for live events, not generic B2
View free template →Social Media Content Planner
Complete the social media content planner with marketing and campaign owners. Social Media Content Planner for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
View free template →Event Website Content Planner
Complete the event website content planner with marketing and campaign owners. Event Website Content Planner for event marketing during promote. Editable PDF + XLSX from the Marketing and Discoverability set.
View free template →Campaign Performance Tracker
Complete the campaign performance tracker with marketing and campaign owners. Campaign Performance Tracker for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
View free template →Marketing Attribution Workbook
Complete the marketing attribution workbook with producers and stakeholders closing the loop. Marketing Attribution Workbook for post event reporting during review. Editable XLSX from the Reporting and Continuous Improvement set.
View free template →Recommended planning workflow
Resources grouped by the tasks they support for this role.
Plan marketing
Define audiences, calendars, content and channel ownership before campaigns launch.
Audience And Persona Planner
Complete the audience and persona planner with marketing and campaign owners. Audience And Persona Planner for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
View free template →Campaign Performance Tracker
Complete the campaign performance tracker with marketing and campaign owners. Campaign Performance Tracker for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
View free template →Event Marketing Strategy Workbook
Complete the event marketing strategy workbook with marketing and campaign owners. Event Marketing Strategy Workbook for event marketing during promote. Editable PDF + XLSX from the Marketing and Discoverability set.
View free template →Event Website Content Planner
Complete the event website content planner with marketing and campaign owners. Event Website Content Planner for event marketing during promote. Editable PDF + XLSX from the Marketing and Discoverability set.
View free template →Marketing Asset And Approval Register
Complete the marketing asset and approval register with marketing and campaign owners. Marketing Asset And Approval Register for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
View free template →Partnership And Affiliate Campaign Tracker
Complete the partnership and affiliate campaign tracker with marketing and campaign owners. Partnership And Affiliate Campaign Tracker for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
View free template →Social Media Content Planner
Complete the social media content planner with marketing and campaign owners. Social Media Content Planner for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
View free template →Structured Data And Discoverability Workbook
Complete the structured data and discoverability workbook with marketing and campaign owners. Structured Data And Discoverability Workbook for event marketing during promote. Editable PDF + XLSX from the Marketing and Discoverability set.
View free template →Support delivery communications
Keep operational communications aligned with audience-facing campaign promises.
Review performance
Attribute results and capture learning for the next campaign cycle.
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Related task hubs
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Related event-type collections
Browse planning resources organised by event format where this role has overlap.
Related guides
Complementary reading that supports this collection.
Connect these resources to EventSuite
Use templates alongside the EventSuite capabilities that support this role.
Coordinate campaign channels, messages and audience activity in one place.
Explore product →Event ticketing platformConnect campaign plans to registration and ticket sales performance.
Explore product →Event analytics platformMeasure campaign contribution to attendance and revenue outcomes.
Explore product →Event communications platformKeep audience messaging consistent across pre-event journeys.
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