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Marketing Asset And Approval Register

Track creative deliverables through production and sign-off with this editable marketing asset and approval register. Marketing managers and organisers maintain the Asset Register, Review Log, Rights Register, Production Schedule and Summary so versions, owners and review status stay visible. The Rights Register supports rights tracking fields in the workbook; it does not provide legal clearance, compliance certification or automatic attribution.

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Format
XLSX
Difficulty
Advanced
Time
45 min
Stage
Promote

What this resource helps you do

  • Capture the essential marketing asset and approval register inputs in one place
  • Hand off a consistent template across event marketing owners
  • Reduce last-minute gaps before the promote milestone
  • Track statuses, owners, and follow-ups across the full planning cycle
  • Export a shareable view for stakeholders and suppliers

When to use this resource

  • When multiple creative assets need owners, versions and deadlines
  • During creative review cycles before campaign launch
  • When rights notes and production dates must stay visible to the team

What is included

  • marketing-asset-and-approval-register.xlsx
  • XLSX download package
  • Instructions: Guidance for maintaining the asset and approval workbook.
  • Event Setup: Shared event context for asset governance.
  • Asset Register: Canonical list of campaign assets, formats, channels and versions.
  • Review Log: Creative review comments, decisions and status.
  • Rights Register: Rights tracking fields for assets, including notes and expiry where known.
  • Production Schedule: Creative production dates and delivery timing.
  • Summary: Asset governance summary for stakeholder review.

Information required before starting

  • Asset briefs, formats and target channels
  • Named creators, reviewers and deadlines
  • Known rights, licence or expiry notes to track

What you produce

  • Marketing asset register
  • Creative review log
  • Rights tracking record
  • Creative production schedule and summary

Who this is for

This resource is designed for Event organisers and Marketing managers who need a practical, reusable document for event marketing.

  • marketing manager

    Owns asset inventory, review decisions and launch readiness across creatives.

  • event organiser

    Confirms brand, partner and operational constraints are reflected before assets are released.

Event-type use cases

  • conference

    Tracks speaker graphics, agenda creatives and registration assets through approval.

  • exhibition

    Coordinates exhibitor-facing and visitor-facing creatives with shared review ownership.

How to use this resource

  1. 1

    Create each asset brief in the Asset Register

    Record asset type, format, channel, owner and deadline before production starts.

  2. 2

    Run reviews in the Review Log

    Capture feedback and approval status against the current version rather than in scattered messages.

  3. 3

    Complete Rights Register fields

    Track known rights notes and expiry dates in the workbook without treating entries as legal clearance.

  4. 4

    Maintain the Production Schedule

    Align creative delivery dates with campaign and social needs.

  5. 5

    Review the Summary before launch

    Confirm outstanding reviews, missing rights notes and late production items.

Common mistakes to avoid

  • Treating Rights Register completion as legal clearance — Use the sheet to track rights information and escalate legal questions to qualified counsel.
  • Approving assets only in chat threads — Record review decisions and version status in the Review Log.
  • Mixing this register with the social content calendar — Keep post scheduling in the social planner and use this workbook for asset governance and approvals.

Download files

Unlock this resource above to download every included file. Companion files do not need a separate form.

Marketing asset and approval register — editable XLSX

Editable Excel workbook with Asset Register, Review Log, Rights Register, Production Schedule and Summary sheets for creative governance.

When to choose it: Use after social and website plans identify the creatives that need formal tracking and approval.

XLSX · 26 KBLocked

Continue your planning workflow

← Previous stepEvent Website Content PlannerNext step →Partnership And Affiliate Campaign TrackerNext step →Accessibility Communications KitNext step →Attendee Communications Planner

Take this workflow into EventSuite

Replace manual files with live event operations connected across ticketing, vendors, marketing, and reporting.

Get startedStart your setupConnect your event operations to EventSuite — ticketing, vendors, marketing, and analytics in one platform.Talk to usBook a demoSee how EventSuite can replace spreadsheets and manual processes for your events.

Event management

Run events end-to-end from brief to post-event reporting.

Event marketing

Drive registrations with campaigns, email, and analytics.

Campaigns

Create and track event marketing campaigns.

Frequently asked questions

Frequently Asked Questions

Does the Rights Register clear legal rights automatically?+

No. It provides rights tracking fields in the workbook. Legal clearance and compliance remain specialist responsibilities.

Is this a marketing calendar?+

No. It tracks assets, reviews, rights notes and production timing. Campaign dates belong in the marketing calendar or social planner.

Does it calculate attribution?+

No. It does not provide automatic attribution or campaign contribution analysis.

When should teams start using it?+

Once creatives are identified from website or social plans and need owners, reviews and delivery dates.

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