Event Marketing Strategy Workbook

• Capture the essential event marketing strategy workbook inputs in one place
• Hand off a consistent template across event marketing owners
• Reduce last-minute gaps before the promote milestone
• Track statuses, owners, and follow-ups across the full planning cycle
• Export a shareable view for stakeholders and suppliers

• event-marketing-strategy-workbook.xlsx
• marketing-strategy-approval-summary.pdf
• PDF + XLSX download package
• Marketing and Discoverability
• Promote stage

This resource is designed for Event organisers and Marketing managers who need a practical, reusable document for event marketing.

1. 1

   Add the event information and assumptions

   Open the file and replace placeholders with your event name, dates, venues, audience size and planning assumptions.

2. 2

   Assign owners and dates

   Give each section or row a named owner and a completion date so responsibilities are visible across the team.

3. 3

   Review the plan with the relevant team

   Walk through the resource with operations, marketing or commercial owners before locking decisions.

4. 4

   Update it as the event changes

   Keep the live file current as scope, suppliers and timelines change so handoffs stay accurate through event day.

• !Leaving owners blank so actions stall between departments
• !Treating the file as a one-off instead of the live working copy