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Event Website Content Planner

Plan every page and field for your event microsite with this editable website content planner. Marketing and organiser teams inventory pages, assign content fields and media, prepare FAQs and languages, then run Publish QA before handoff. The primary Excel workbook is paired with a printable PDF readiness checklist. It plans content for publication; it does not build, host or publish the website itself.

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Format
PDF · XLSX
Difficulty
Intermediate
Time
30 min
Stage
Promote

What this resource helps you do

  • Capture the essential event website content planner inputs in one place
  • Hand off a consistent template across event marketing owners
  • Reduce last-minute gaps before the promote milestone
  • Reuse the structure for the next event marketing cycle

When to use this resource

  • When defining which event pages are required
  • Before briefing writers, designers or web partners
  • During pre-publish readiness checks across languages and media

What is included

  • event-website-content-planner.xlsx
  • event-website-content-readiness-checklist.pdf
  • PDF + XLSX download package
  • Instructions: Guidance for completing the website content planner.
  • Event Setup: Shared event facts reused across content sheets.
  • Page Inventory: Required microsite pages and why each is needed.
  • Content Fields: Field-level content register with owners and sources.
  • Media Assets: Images, files and media required for pages.
  • FAQs: FAQ and policy content planned for the site.
  • Languages: Language and localisation coverage plan.
  • Publish QA: Pre-publish readiness checks before handoff.
  • Summary: Website content status summary for review.

Information required before starting

  • Event facts and approved messaging
  • Required page types and language needs
  • Named content owners and source materials

What you produce

  • Microsite page inventory
  • Content field and media registers
  • FAQ and localisation plan
  • Publish readiness QA record

Who this is for

This resource is designed for Event organisers and Marketing managers who need a practical, reusable document for event marketing.

  • marketing manager

    Owns page inventory, messaging fields and publish readiness across channels that rely on the microsite.

  • event organiser

    Supplies authoritative event facts and approves content completeness before handoff.

Event-type use cases

  • conference

    Structures agenda, speaker, venue and registration page content before microsite build.

  • exhibition

    Coordinates exhibitor, visitor and practical-information pages with shared field ownership.

How to use this resource

  1. 1

    Confirm Event Setup facts

    Enter authoritative event details once so page and field content stay consistent.

  2. 2

    Build the Page Inventory

    Decide which microsite pages are required and why before writing body copy.

  3. 3

    Assign Content Fields and Media Assets

    Give every field an owner and source, then list required media against the pages that need it.

  4. 4

    Plan FAQs and Languages

    Capture FAQ and policy content plus localisation needs for each priority page.

  5. 5

    Run Publish QA before handoff

    Complete Publish QA and Summary so partners receive a readiness-checked content package, not a live publishing action.

Common mistakes to avoid

  • Assuming the workbook publishes the website — Use it to prepare and QA content, then hand the package to your web or CMS process.
  • Writing copy without a page inventory — Lock required pages in Page Inventory before filling Content Fields.
  • Skipping language and media readiness — Complete Languages, Media Assets and Publish QA before calling the package ready.

Download files

Unlock this resource above to download every included file. Companion files do not need a separate form.

Event website content planner — editable XLSX

Editable Excel workbook with Page Inventory, Content Fields, Media Assets, FAQs, Languages, Publish QA and Summary sheets for planning microsite content.

When to choose it: Use as the working content source of truth before briefing build or publish partners.

XLSX · 29 KBLocked

Website content readiness checklist — printable PDF

Printable companion checklist for reviewing website content readiness alongside the editable workbook.

When to choose it: Use during readiness reviews when a portable checklist helps confirm handoff completeness.

PDF · 3 KB · CompanionLocked

Continue your planning workflow

← Previous stepEvent Marketing Strategy WorkbookNext step →Marketing Asset And Approval RegisterNext step →Accessibility Communications KitNext step →Attendee Communications Planner

Take this workflow into EventSuite

Replace manual files with live event operations connected across ticketing, vendors, marketing, and reporting.

Get startedStart your setupConnect your event operations to EventSuite — ticketing, vendors, marketing, and analytics in one platform.Talk to usBook a demoSee how EventSuite can replace spreadsheets and manual processes for your events.

Event management

Run events end-to-end from brief to post-event reporting.

Event marketing

Drive registrations with campaigns, email, and analytics.

Campaigns

Create and track event marketing campaigns.

Venue management

Manage space bookings, floor plans, and venue operations.

Venue booking management

Connect enquiries, holds, contracts, deposits, and operations handoff.

Frequently asked questions

Frequently Asked Questions

Does this build or publish the website?+

No. It plans page inventory, content fields, media, FAQs, languages and publish QA for handoff. Publishing remains with your website process.

Which editable workbook and readiness checklist support event website publishing?+

An editable primary Excel workbook plus a printable PDF readiness checklist companion.

Is this the same as the FAQ planning workbook?+

No. The FAQs sheet supports website content planning. The FAQ planning workbook is a dedicated attendee FAQ structure resource.

Where should structured data work live?+

Keep technical discoverability and schema planning in the separate structured-data workbook, not in this content planner.

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