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Event Website Content Planner

Complete the event website content planner with marketing and campaign owners. Event Website Content Planner for event marketing during promote. Editable PDF + XLSX from the Marketing and Discoverability set.

Browse event marketing resources

Format
PDF · XLSX
Difficulty
Intermediate
Time
30 min
Stage
Promote

What this resource helps you do

  • Capture the essential event website content planner inputs in one place
  • Hand off a consistent template across event marketing owners
  • Reduce last-minute gaps before the promote milestone
  • Reuse the structure for the next event marketing cycle

What is included

  • event-website-content-planner.xlsx
  • event-website-content-readiness-checklist.pdf
  • PDF + XLSX download package
  • Marketing and Discoverability
  • Promote stage

Who this is for

This resource is designed for Event organisers and Marketing managers who need a practical, reusable document for event marketing.

How to use this resource

  1. 1

    Add the event information and assumptions

    Open the file and replace placeholders with your event name, dates, venues, audience size and planning assumptions.

  2. 2

    Assign owners and dates

    Give each section or row a named owner and a completion date so responsibilities are visible across the team.

  3. 3

    Review the plan with the relevant team

    Walk through the resource with operations, marketing or commercial owners before locking decisions.

  4. 4

    Update it as the event changes

    Keep the live file current as scope, suppliers and timelines change so handoffs stay accurate through event day.

Common mistakes to avoid

  • Leaving owners blank so actions stall between departments
  • Treating the file as a one-off instead of the live working copy

Download files

Unlock this resource above to download every included file. Companion files do not need a separate form.

Primary XLSX — event-website-content-planner.xlsx

event-website-content-planner.xlsx

XLSX · 29 KBLocked

Companion PDF — event-website-content-readiness-checklist.pdf

event-website-content-readiness-checklist.pdf

PDF · 3 KBLocked

Continue your planning workflow

← Previous stepEvent Marketing Strategy WorkbookNext step →Marketing Asset And Approval RegisterNext step →Accessibility Communications KitNext step →Attendee Communications Planner

Take this workflow into EventSuite

Replace manual files with live event operations connected across ticketing, vendors, marketing, and reporting.

Get startedStart your setupConnect your event operations to EventSuite — ticketing, vendors, marketing, and analytics in one platform.Talk to usBook a demoSee how EventSuite can replace spreadsheets and manual processes for your events.

Event management

Run events end-to-end from brief to post-event reporting.

Event marketing

Drive registrations with campaigns, email, and analytics.

Campaigns

Create and track event marketing campaigns.

Venue management

Manage space bookings, floor plans, and venue operations.

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