Plan campaigns, content, communications and audience activity with practical event marketing templates. Build a coordinated approach across channels while keeping messages, dates, owners and results visible.
8 resources for this task
Effective event marketing keeps campaign objectives, channel plans, creative briefs, posting schedules and ticket-sales performance visible in one place. These resources help you coordinate activity across teams and optimise before and after the event.
A practical sequence teams follow when working through this task.
Start with these curated templates for this task.
Complete the event marketing strategy workbook with marketing and campaign owners. Event Marketing Strategy Workbook for event marketing during promote. Editable PDF + XLSX from the Marketing and Discoverability set.
Complete the audience and persona planner with marketing and campaign owners. Audience And Persona Planner for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
Complete the social media content planner with marketing and campaign owners. Social Media Content Planner for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
Complete the event website content planner with marketing and campaign owners. Event Website Content Planner for event marketing during promote. Editable PDF + XLSX from the Marketing and Discoverability set.
Complete the campaign performance tracker with marketing and campaign owners. Campaign Performance Tracker for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
Complete the marketing asset and approval register with marketing and campaign owners. Marketing Asset And Approval Register for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
Complete the partnership and affiliate campaign tracker with marketing and campaign owners. Partnership And Affiliate Campaign Tracker for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
Complete the structured data and discoverability workbook with marketing and campaign owners. Structured Data And Discoverability Workbook for event marketing during promote. Editable PDF + XLSX from the Marketing and Discoverability set.
Browse every eligible template, checklist and workbook for this task.
8 results
Complete the audience and persona planner with marketing and campaign owners. Audience And Persona Planner for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
Complete the campaign performance tracker with marketing and campaign owners. Campaign Performance Tracker for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
Complete the event marketing strategy workbook with marketing and campaign owners. Event Marketing Strategy Workbook for event marketing during promote. Editable PDF + XLSX from the Marketing and Discoverability set.
Complete the event website content planner with marketing and campaign owners. Event Website Content Planner for event marketing during promote. Editable PDF + XLSX from the Marketing and Discoverability set.
Complete the marketing asset and approval register with marketing and campaign owners. Marketing Asset And Approval Register for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
Complete the partnership and affiliate campaign tracker with marketing and campaign owners. Partnership And Affiliate Campaign Tracker for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
Complete the social media content planner with marketing and campaign owners. Social Media Content Planner for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
Complete the structured data and discoverability workbook with marketing and campaign owners. Structured Data And Discoverability Workbook for event marketing during promote. Editable PDF + XLSX from the Marketing and Discoverability set.
Dedicated collections for roles that use this task heavily.
See which resources are most relevant for your team.
These resources support specific stages of the event lifecycle.
Deeper reading that complements the templates on this hub.
Continue into the next part of your event workflow.
Connect these templates to the modules teams use for live delivery.
Run campaigns, email, social and audience growth from one marketing hub.
Explore module →Connect marketing campaigns directly to ticket sales and registration flows.
Explore module →Schedule, track and optimise multi-channel event campaigns in one view.
Explore module →Measure campaign attribution, audience acquisition and ticket ROI.
Explore module →EventSuite provides marketing strategy workbooks, audience planners, social media content calendars, website content planners, campaign performance trackers, asset approval registers and partnership trackers — all free to download.
Start with audience and objective definition, then map channels and content, develop your messaging, set a schedule, and track ticket and audience response. Use the event marketing strategy workbook to capture all decisions in one document.
Use a campaign performance tracker to capture impressions, clicks, registrations and ticket sales by channel. Compare spend against registrations weekly and adjust channel mix before ticket deadlines.
Use one calendar for campaign dates, messages, assets, owners and approval points. Review it alongside ticket deadlines so email, social, website and partner activity support the same audience journey.
Browse the full resource centre or connect these workflows to EventSuite for live event delivery.
