Social Media Content Planner
Complete the social media content planner with marketing and campaign owners. Social Media Content Planner for event marketing during promote. Editable XLSX from the Marketing and Discoverability set.
Browse event marketing resources
- Format
- XLSX
- Difficulty
- Intermediate
- Time
- 30 min
- Stage
- Promote
What this resource helps you do
- Capture the essential social media content planner inputs in one place
- Hand off a consistent template across event marketing owners
- Reduce last-minute gaps before the promote milestone
- Reuse the structure for the next event marketing cycle
What is included
- social-media-content-planner.xlsx
- XLSX download package
- Marketing and Discoverability
- Promote stage
Who this is for
This resource is designed for Event organisers and Marketing managers who need a practical, reusable document for event marketing.
How to use this resource
- 1
Add the event information and assumptions
Open the file and replace placeholders with your event name, dates, venues, audience size and planning assumptions.
- 2
Assign owners and dates
Give each section or row a named owner and a completion date so responsibilities are visible across the team.
- 3
Review the plan with the relevant team
Walk through the resource with operations, marketing or commercial owners before locking decisions.
- 4
Update it as the event changes
Keep the live file current as scope, suppliers and timelines change so handoffs stay accurate through event day.
Common mistakes to avoid
- Leaving owners blank so actions stall between departments
- Treating the file as a one-off instead of the live working copy
Download files
Unlock this resource above to download every included file. Companion files do not need a separate form.
Primary XLSX — social-media-content-planner.xlsx
social-media-content-planner.xlsx
Take this workflow into EventSuite
Replace manual files with live event operations connected across ticketing, vendors, marketing, and reporting.