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Partnership And Affiliate Campaign Tracker

Coordinate partner and affiliate promotional execution with this editable campaign tracker. Marketing teams maintain partner records, campaign commitments, tracking links, performance notes, renewal review and a summary in one workbook. It is for partner codes, links and promotional deliverables, not sponsorship fulfilment management or an attribution model. Use the sponsorship fulfilment tracker for sponsor benefit delivery and the marketing attribution workbook for manually entered source-to-outcome analysis.

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Format
XLSX
Difficulty
Intermediate
Time
30 min
Stage
Promote

What this resource helps you do

  • Capture the essential partnership and affiliate campaign tracker inputs in one place
  • Hand off a consistent template across event marketing owners
  • Reduce last-minute gaps before the promote milestone
  • Reuse the structure for the next event marketing cycle

When to use this resource

  • When partners or affiliates are confirmed to promote an event
  • Before issuing campaign links, codes and promotional briefs
  • During campaign delivery and renewal review

What is included

  • partnership-and-affiliate-campaign-tracker.xlsx
  • XLSX download package
  • Instructions: Guidance for completing the partnership and affiliate campaign tracker.
  • Event Setup: Event and campaign baseline.
  • Partner Register: Partner and affiliate contacts, status and ownership.
  • Campaign Commitments: Promotional deliverables, dates and execution status.
  • Tracking Links: Approved campaign codes, links and destinations.
  • Performance: Manually gathered campaign performance notes for review.
  • Renewal Review: Partner continuation and improvement notes.
  • Summary: Condensed partnership and affiliate campaign status.

Information required before starting

  • Partner contacts, promotional agreements and owners
  • Campaign commitments, deliverables and due dates
  • Approved tracking links, codes and destination details
  • Manually gathered performance notes for review

What you produce

  • Partner register and campaign commitment tracker
  • Codes and tracking links register
  • Promotional execution and renewal review notes
  • Campaign summary for marketing coordination

Who this is for

This resource is designed for Event organisers and Marketing managers who need a practical, reusable document for event marketing.

  • marketing manager

    Coordinates partner promotional activity, links, codes and campaign readiness.

  • event organiser

    Confirms partner commitments align with the event's promotion plan and governance.

Event-type use cases

  • conference

    Coordinates association, media and affiliate promotion for delegate registration.

  • festival

    Tracks local partners, ambassadors and affiliate campaigns across multiple audience segments.

How to use this resource

  1. 1

    Set campaign context

    Complete Event Setup and confirm the marketing owner, event dates and campaign objective.

  2. 2

    Build the Partner Register

    Add each partner or affiliate, contact, status and accountable internal owner.

  3. 3

    Assign campaign commitments

    Record promotional deliverables, timing and approvals in Campaign Commitments.

  4. 4

    Issue controlled links and codes

    Log approved destinations, links and codes in Tracking Links before partner promotion begins.

  5. 5

    Review performance and renewal

    Enter available campaign observations manually, then use Renewal Review and Summary for the next conversation.

Common mistakes to avoid

  • Using this as a sponsorship fulfilment tracker — Track partner promotional execution here; manage sponsor benefit delivery in the sponsorship-fulfilment-tracker.
  • Assuming links prove marketing attribution — Use links and codes for coordination, then analyse manually entered source-to-outcome data in the marketing attribution workbook.
  • Leaving promotional commitments without owners — Assign a due date and accountable person for every partner deliverable.

Download files

Unlock this resource above to download every included file. Companion files do not need a separate form.

Partnership and affiliate campaign tracker — editable XLSX

Editable Excel workbook with Instructions, Event Setup, Partner Register, Campaign Commitments, Tracking Links, Performance, Renewal Review and Summary sheets.

When to choose it: Use to coordinate partner promotional execution, tracking links and renewal discussions.

XLSX · 30 KBLocked

Continue your planning workflow

← Previous stepMarketing Asset And Approval RegisterNext step →Social Media Content PlannerNext step →Accessibility Communications KitNext step →Attendee Communications Planner

Take this workflow into EventSuite

Replace manual files with live event operations connected across ticketing, vendors, marketing, and reporting.

Get startedStart your setupConnect your event operations to EventSuite — ticketing, vendors, marketing, and analytics in one platform.Talk to usBook a demoSee how EventSuite can replace spreadsheets and manual processes for your events.

Event management

Run events end-to-end from brief to post-event reporting.

Event marketing

Drive registrations with campaigns, email, and analytics.

Campaigns

Create and track event marketing campaigns.

Frequently asked questions

Frequently Asked Questions

How does the partner campaign tracker differ from sponsor benefit fulfilment?+

No. It manages partner and affiliate promotional execution. Use the sponsorship-fulfilment-tracker for sponsor benefit delivery.

Does it provide attribution?+

No. It records campaign coordination and performance notes. Use the marketing attribution workbook for manual source-to-outcome analysis.

What does the Tracking Links sheet hold?+

It records approved partner or affiliate codes, links and destination details.

When should tracking links and codes be issued?+

Issue them after destination, naming, owner and permitted use are checked. Record replacements or expiry changes so outdated links are not reused.

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