The event microsite platform is the deployment layer for an Event Growth Studio guide, not the whole parent product promise. Use it beside your organisation website for deep event discovery, or make it the official event site when the event needs its own public home.
Structured for discovery. Assisted by AI. Approved by your team.
Conceptual workflow
Deployment relationship — microsite does not replace ticketing.
Conceptual workflow
Keep organisation storytelling on your main site, deepen the event on the microsite, and leave purchase authority with official ticketing.
Harbour Lights Festival (example event) — complementary destinations.
Different event teams need different operating models. The microsite platform supports both without pretending to replace every system around the event.
Example only: a city arts organisation might keep corporate information on its main website while using the event microsite for the festival audience journey.
| Website area | Typical job | Example content |
|---|---|---|
| Organisation website | Explain the organiser, year-round work and membership. | About the organisation, board information, venue portfolio, annual supporters and hiring enquiries. |
| Event microsite | Answer event-specific discovery and attendance questions. | Festival programme, day-by-day schedule, venue access, ticket options, sponsor pages and visitor FAQs. |
| Ticketing system | Remain the authoritative purchase and inventory flow. | Live prices, availability, checkout, orders, payment confirmation and scanning rules. |
Website area
Organisation website
Typical job
Explain the organiser, year-round work and membership.
Example content
About the organisation, board information, venue portfolio, annual supporters and hiring enquiries.
Website area
Event microsite
Typical job
Answer event-specific discovery and attendance questions.
Example content
Festival programme, day-by-day schedule, venue access, ticket options, sponsor pages and visitor FAQs.
Website area
Ticketing system
Typical job
Remain the authoritative purchase and inventory flow.
Example content
Live prices, availability, checkout, orders, payment confirmation and scanning rules.
The platform focuses on the event content estate and discovery destination rather than commerce infrastructure.
Create structured event pages for core information, discovery journeys and supporting audience questions.
Keep draft, review, approved and published work visible across the page estate.
Review the real digital event guide experience before pages become public.
Use approved page content as the source for campaign, partner and audience assets.
Event Growth Studio does not replace checkout, payments, orders, inventory, availability or scanning. Those operational responsibilities stay with ticketing and access systems. The microsite platform helps marketing and content teams present complete, governed event information around those systems.
The platform supports the full content lifecycle from creation to improvement.
Identify the structured pages audiences, partners, search engines and AI search and answer systems need.
Use source material and AI assistance to create page sections.
Let owners review each page before it becomes publishable.
Release approved pages while holding incomplete pages back.
Fill content gaps as programmes, partners and visitor needs change.
Explore connected Event Growth Studio workflows without leaving the creation and CMS cluster.
Yes. Keep your existing website as the home of your organisation and add Event Growth Studio as the complete discovery destination for the event.
Yes, when that is the right model. The platform can support a complete public home of the event with multiple structured page families.
No. Checkout, payments, orders, inventory and scanning remain outside Event Growth Studio.
Yes. Page-level publishing allows one approved page to go live while another remains in review.
No. Media can stay disabled, private or restricted. A public Media page is optional and should only publish when the organiser enables and approves it.
Use the microsite beside your organisation website when the event needs more depth than the main site can comfortably hold.
Use it as the official event site when the event needs a complete public home of its own.
Keep the full guide connected to Event Growth Studio, official ticketing, and the discoverability foundations that help people understand the event.
Additive by default.
Official-site capable when needed.
