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Event revenueWorkbookGated

Pricing And Ticket Tier Workbook

Design ticket or registration pricing deliberately with separate sheets for Pricing Strategy, Tier Model, Approval Log and Pricing Summary. The editable workbook frames pricing choices and the PDF companion supports sign-off. It does not forecast weekly demand or calculate total event ROI; once tiers are approved, use the sales forecast to model volume and the ROI calculator to test broader commercial scenarios.

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Format
PDF · XLSX
Difficulty
Advanced
Time
45 min
Stage
Plan → Build

What this resource helps you do

  • Capture the essential pricing and ticket tier workbook inputs in one place
  • Hand off a consistent template across event revenue owners
  • Reduce last-minute gaps before the plan milestone
  • Track statuses, owners, and follow-ups across the full planning cycle
  • Export a shareable view for stakeholders and suppliers

When to use this resource

  • Before ticketing configuration or registration launch
  • When introducing new tiers or price phases
  • During commercial approval of ticket structure

What is included

  • pricing-and-ticket-tier-workbook.xlsx
  • pricing-and-ticket-tier-signoff.pdf
  • PDF + XLSX download package
  • Instructions: Guidance for completing pricing work.
  • Event Setup: Event and commercial context.
  • Pricing Strategy: Pricing objectives and approach.
  • Tier Model: Proposed ticket or registration tiers.
  • Approval Log: Commercial review and decisions.
  • Pricing Summary: Condensed approved pricing view.

Information required before starting

  • Audience and event positioning
  • Proposed ticket types, benefits and price points
  • Commercial constraints and named approvers

What you produce

  • Pricing strategy
  • Ticket tier model
  • Approval log and pricing summary

Who this is for

This resource is designed for Event organisers and ticketing-manager who need a practical, reusable document for event revenue.

  • event organiser

    Coordinates the ticket structure with event positioning and capacity.

  • marketing manager

    Tests whether tier names, value and phases are clear to intended audiences.

Event-type use cases

  • festival

    Structures phased and differentiated ticket offers.

  • conference

    Supports delegate, group or access-level pricing decisions.

How to use this resource

  1. 1

    Set the pricing objectives

    Define what the pricing approach should support before creating tiers.

  2. 2

    Build the Tier Model

    Describe each tier, its value and proposed price or phase.

  3. 3

    Challenge the structure

    Check clarity, audience fit and operational implications with relevant owners.

  4. 4

    Record commercial approval

    Use the Approval Log to capture decisions and conditions.

  5. 5

    Publish the Pricing Summary

    Share the approved structure before building the sales forecast.

Common mistakes to avoid

  • Changing prices without recording approval — Capture material revisions and decisions in the Approval Log.
  • Treating a tier model as a demand forecast — Model expected sales volume separately in the ticket forecast workbook.

Download files

Unlock this resource above to download every included file. Companion files do not need a separate form.

Ticket pricing and tier strategy workbook — editable XLSX

Editable workbook with Pricing Strategy, Tier Model, Approval Log and Pricing Summary sheets for commercial pricing decisions.

When to choose it: Use before ticket setup to create and approve a coherent tier structure.

XLSX · 11 KBLocked

Ticket pricing sign-off summary — printable PDF

Printable sign-off companion for circulating a fixed summary of the reviewed pricing and ticket-tier structure.

When to choose it: Use after the workbook is complete when decision-makers need an approval record.

PDF · 3 KB · CompanionLocked

Continue your planning workflow

← Previous stepLead Retrieval And Reporting TrackerNext step →Revenue Stream PlannerNext step →Accessibility Planning WorkbookNext step →Complimentary Tickets And Holds Register

Take this workflow into EventSuite

Replace manual files with live event operations connected across ticketing, vendors, marketing, and reporting.

Get startedStart your setupConnect your event operations to EventSuite — ticketing, vendors, marketing, and analytics in one platform.Talk to usBook a demoSee how EventSuite can replace spreadsheets and manual processes for your events.

Event management

Run events end-to-end from brief to post-event reporting.

Ticketing

Sell tickets, manage admissions, and connect sales to event operations.

RSVP

Manage invitations, confirmations, and attendance planning.

Payments

Process payments securely and manage cashflow.

Venue management

Manage space bookings, floor plans, and venue operations.

Venue booking management

Connect enquiries, holds, contracts, deposits, and operations handoff.

Frequently asked questions

Frequently Asked Questions

Does the workbook predict sales?+

No. It defines pricing and tiers; use the forecast workbook for weekly demand assumptions.

Should every change go in the Approval Log?+

Record material changes that affect the approved commercial structure.

Is the PDF the editable source?+

No. Maintain the XLSX and use the PDF as a fixed sign-off companion.

When should ticket tiers be locked?+

Lock the structure before public sale or major promotion, after benefits, capacity, prices and approval limits are checked. Log material later changes.

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