Event Promotions Guide

Purpose

Use this guide to understand how EventSuite supports campaign creation, audience targeting, scheduling, and performance monitoring for event promotion windows.

Who should use this guide

• Marketing operators running campaign launches
• Commercial teams tracking conversion impact
• Admins validating campaign scheduling and targeting

How to do it

• Create a campaign with a clear objective, audience, and schedule before launch.
• Attach the relevant event or ticketing context so promotion performance stays tied to real demand.
• Define targeting constraints carefully — too narrow and metrics stall; too broad and offers leak.
• Launch or schedule, then monitor pacing while the window is live.
• Pause or close underperforming campaigns so the inventory stays trustworthy.

Campaign inventory

In EventSuite: Promotions · Campaigns

Used for: Tracking draft, active, and completed campaigns in one place.

Configure

• Agree naming conventions so operators can find live windows quickly.

Use day-to-day

• Filter for active campaigns and review pacing.
• Open a campaign to edit targeting or schedule where status allows.

Pro tips

• Pause expired or underperforming campaigns to keep the list clean.

Create a campaign

In EventSuite: Promotions · New Campaign

Used for: Setting up a promotion window with the right objective, audience, and timing.

Configure

• Enter name, objective, and target audience.
• Set start and end dates plus any budget or spend controls.
• Link the relevant event or ticketing context.

Use day-to-day

• Launch or schedule and confirm status moves from draft to active.

Pro tips

• Build campaigns early enough to validate end-to-end before the live window.

Targeting and performance

In EventSuite: Promotions · Campaign detail

Used for: Ensuring the offer reaches the intended segment and learning from results.

Configure

• Define audience constraints and validate a preview sample where available.

Use day-to-day

• Adjust targeting based on performance signals.
• Review metrics and capture learnings for the next promotion window.

Pro tips

• If metrics are flat, targeting is often too narrow — widen carefully and monitor impact.

Runbook

Daily checklist

• Review active campaign pacing each morning.
• Confirm near-term windows still match inventory and event readiness.
• Pause expired campaigns that clutter the inventory.
• Note targeting changes that improved or hurt conversion.

Troubleshooting

• If a campaign will not launch, check schedule, audience, and linked event requirements.
• If metrics look empty, confirm the campaign is active and the measurement window has started.
• If offers leak, tighten targeting constraints and re-test with a sample audience.