Promotions Guide

Purpose

Use this guide to set up campaigns, monitor performance, and optimize active promotion windows.

Who should use this guide

• Marketing operators running campaign launches
• Commercial teams tracking conversion impact
• Admins validating campaign scheduling and targeting

How to do it

• In Dashboard, click Promotions to open campaign workspace.
• Click New Campaign and complete campaign name, objective, and target audience.
• Set start/end dates and budget or spend controls where available.
• Attach related event or ticketing context if required by your flow.
• Launch or schedule campaign and confirm status changes from draft to active.
• Review metrics and pause/adjust campaigns that underperform.

Campaign inventory (draft / active / completed)

Where: Promotions → Campaigns list

Used for: Tracking the status of campaigns and what is currently running or scheduled.

Configure

Use day-to-day

• Use filters to find active campaigns and review their pacing.
• Open a campaign row to edit targeting/schedule where allowed by status.

Pro tips

• Close or pause campaigns that are expired or underperforming to keep the list clean.

Create campaign (objective + audience + schedule)

Where: Promotions → New Campaign

Used for: Setting up a promotion window with the right targeting and timing.

Configure

• Click New Campaign.
• Enter name, objective, and target audience/segment.
• Set start/end dates and any budget/spend controls.
• Link the relevant event/ticketing context if required.
• Save and confirm status reflects draft readiness.

Use day-to-day

• Launch or schedule and confirm status changes are persisted.

Pro tips

• Build campaigns early enough to validate end-to-end before launch windows.

Targeting + constraints (who sees what)

Where: Promotions → Campaign detail → Targeting

Used for: Ensuring the campaign reaches the intended segment without leakage.

Configure

• Define audience/segment constraints.
• Validate preview or sample targeting (where available).

Use day-to-day

• Adjust targeting based on performance signals.

Pro tips

• If metrics are flat, targeting is often too narrow — widen carefully and monitor impact.

Performance monitoring (metrics + optimization)

Where: Promotions → Campaign detail → Metrics

Used for: Optimizing active campaigns and capturing learnings for future runs.

Configure

Use day-to-day

• Review performance daily (conversions, clicks, reach where available).
• Pause/adjust underperforming campaigns.

Pro tips

• Always check date filters before interpreting performance numbers.

Runbook

Daily checklist

• Check active campaigns for pacing and delivery.
• Review top underperforming segments.
• Confirm no expired campaigns remain active.
• Capture insights for next campaign iteration.

Troubleshooting

• If launch is blocked, verify mandatory fields are complete.
• If metrics are empty, check date filter and event linkage.
• If campaign cannot be edited, verify status/permission constraints.